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What is TikTok and what is it for? The app that is changing social networks

what is tiktok

Do you know TikTok? The popular social network among young people that has managed to unseat Instagram and Facebook as the most downloaded social networks.

If you have seen your children, nephews, little brothers or any other teenager dance in front of the mobile without understanding anything, the answer is on TikTok.

Created in 2014 under the initial name of Musical.ly , TikTok is the social network that has unseated Instagram as the third most downloaded social network in the world, only behind WhatsApp and Facebook Messgenger.

If you are not so interested in what it is as what happens inside it, nothing like a selection of the best TikTok examples to understand it in the blink of an eye.

But why, if it has been on the market so long, has it started to explode now?

Until relatively recently, this social network was especially popular with young people ages 12-18. The possibilities of video editing and music syncing led them to make it their own through choreography, Lip Sync and humorous videos that could remind you of old Vine . This mode of use ended up becoming a barrier to entry, making TikTok look like an App for children with enough free time to understand and follow the social network codes.

However, it seems that with the end of the decade our fear of participating in the challenges that characterize the social network has also ended, as more and more people over 18 or brands are encouraged to use TikTok. Attention to the greater presence of people in their 40s than in their 30s. Without a doubt, parental control has something to do with this.

tiktok chat
TikTok usage by age (US, 2019)

These ingredients, along with its growing popularity in India and China, have seen Tiktok reach a billion followers before any other network on the market.

Growth speed of social networks for years in the market.

You just have to see how much the downloads of the application have grown only from one semester to another.

tiktok

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