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The 12 best free and paid SEO tools for your website

Mastering SEO optimization can be a challenge, especially if you are starting out in eCommerce or online sales. Fortunately, we’ve put together this comparison article to help you find the best free and paid SEO tools.

The 12 best free and paid SEO tools for your website

The 12 best free and paid SEO tools

We’ve talked to over 30 SEO experts to find out what their favorite programs and plugins are, and we’ve created the ultimate comparison list of the best SEO tools available online. And best of all, you don’t need to try them all, we tell you the essential characteristics of each one so you can make a decision quickly.

What are the best-paid SEO tools?

SEMRush: The SEO Software for Professionals

SEMRush: The SEO Software for Professionals

SEO tools like SEMRush tend to be a fan favorite in the SEO community. Experts love being able to easily evaluate your rankings and changes, as well as getting new opportunities to increase your rankings. One of the most popular features of this SEO tool is the Domain vs Domain analysis that allows you to easily compare your website with those of your competitors. If you are looking for analytical reports to help you better understand your website’s search data, traffic, or even your competition, with SEMRush you can compare keywords and domains. 

The On-Page SEO Checker tool allows you to easily control your rankings, as well as find some recommendations on how to improve the performance of your website.

The organic traffic information tool should be highlighted. This feature allows you to see all of your featured articles in one dashboard along with related keywords and how many times they have been shared on social media. Without a doubt, a great SEO tool to evaluate your content and see which themes and formats work best. It can even give you product ideas to sell online. 

Although it is true that it is not an SEO analysis tool within the reach of all budgets, perhaps it is worth investing a little to ensure that we earn the most money possible with our online store. 

semrush free trail link

Ahrefs: The Most Complete SEO Tool

Ahrefs: The Most Complete SEO Tool

Ahrefs is one of the most recommended SEO tools. SEO experts highlight the Ahrefs Site Audit feature as it is the best SEO analysis tool. The audit shows you which parts of your website require improvement to help you ensure better SEO rankings. 

From a competitor analysis perspective, you can use Ahrefs to discover the keywords your competitors are ranking for and use them as a starting point for your own brand. You can also use this SEO tool to find the content that has the most links within your niche.

The possibilities with this SEO tool are endless: discover keywords, see the potential and actual traffic of a keyword, its competitiveness, related terms, research the competition, discover viral content, seek inspiration … and much more. 

Pro tip: Add your website and compare it with your competitors. What websites do they get backlinks from? Why not you? Perhaps you are missing an opportunity to speak about a topic that could increase your website traffic.  

SE Ranking

SE Ranking

SE Ranking is one of the few SEO platforms on the market that offers an excellent set of tools for an extremely affordable price. Despite being inexpensive, it offers more than 30 tools that SEO experts and newbies alike need to do daily SEO tasks, such as: tracking keyword rankings, analyzing organic and paid competitors, auditing pages and websites integers to discover errors that may be hurting the positioning, obtain and control the backlink profile of any website, and even control the changes in the pages of the competitors to have a complete vision of the niche.

Think of SE Ranking as a Swiss Army Knife for all your SEO needs.

In addition, the tool has customer service in Spanish via chat or email.

KWFinder: SEO Tool to Find Keywords

KWFinder: SEO Tool to Find Keywords

The KWFinder online SEO tool helps you find key phrases or long-tail keywords that have a lower level of competition. Experts use this SEO software to find the best keywords and run analysis reports on backlinks and SERPs (search pages). The Rank Tracker tool easily helps you determine your rank while tracking improvements based on a key metric. Also, if this is not enough, you will get a ton of new keyword ideas to help you rank your website even higher.

And the best of all is that it is one of the few SEO tools that allow searches in other dialects and languages ​​such as Catalan. So if you want to perform very specific market segmentation, this is the best SEO tool you can use.

Keywords Everywhere: The simplest online SEO tool

The 12 best free and paid SEO tools for your website

Keywords Everywhere is another awesome SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for.

Unfortunately, although it used to be one of the best free SEO tools, they recently started charging for it. However, its SEO analysis functions are enormous. Most notably, it allows you to see your overall monthly keyword search volume, which is great for generating blog topic ideas as part of your content strategy. 

What are the best free SEO tools?

Answer The Public: The Simpler Free SEO Tool

Answer The Public: The Simpler Free SEO Tool

Answer the Public is a very intuitive free SEO tool that allows you to create content around specific keywords to improve SEO positioning without spending a single euro.

Specifically, this free SEO tool generates a downloadable list with all the questions related to the keyword you have chosen, which will inspire you to find topics to write on the blog of your online store or create additional content for your site Web.  

For example, let’s say your target market is related to travel. You can use this SEO software to find out that users are interested in topics like where to travel in November or how to travel for free, for example. 

It is not the most complete free SEO tool you will find on the market, but it will give you an idea of ​​the interests and tastes of the users and with very little effort. Combine it with other free SEO tools and make the most of all its possibilities. 

Moz: The best alternative to Ahrefs for free

Moz: The best alternative to Ahrefs for free

Moz’s SEO software continues to appear as one of the best free SEO tools that experts actually use. The best thing about Moz is that it is always updating despite regular Google algorithm changes. 

It has a paid version, but many of the SEO tools are free, which is appreciated by all those who are starting the venture. You can analyze any domain and see the most visited pages, the websites that link to your content, and much more. 

In addition, you can get a lot of information about the performance of your website, but also how to improve it. A great free alternative to SEMrush or Ahrefs for those who don’t want to spend their budget on paid SEO. 

Among the paid features, one of our favorites is its ‘ page optimization feature ‘, as it tells you exactly what steps to follow to improve the SEO of each page on your website. For example, it will tell you to ‘include a keyword in the title of this page’ or ‘add an image with a keyword alt tag’. You can also compare the traffic and optimization of your websites with that of your competitors. We can see which pages and search terms your competitors are performing well on and alter our web practices to compete against yours. Tremendously useful when you are starting a dropshipping or online sales business, in general.

Majestic: The best alternative to free SEMrush

Majestic: The best alternative to free SEMrush

Majestic is one of the best tools for SEO according to experts. So much so that many consider it a great alternative to SEMrush or Ahrefs. Like the others, it also has several payment plans, but many of its SEO tools are free. 

For example, The Majestic Million, which allows you to see the ranking of the top million websites. 

Tell us in the comments: Where is your website in that million?

In addition, they have the Site Explorer function, a free SEO tool that allows you to easily see an overview of your online store and the number of backlinks it has. And, of course, with it, you can also investigate your competitors. So take the opportunity. It will help you develop your marketing plan and strategies.

Pay special attention to these SEO metrics:

  • Trust flow or flow of trust
  • Referring domains 
  • Backlinks

Majestic is a great free SEO tool, which is also completely available in Spanish, which for many can be appreciated. 

SEOQuake: Another of the best free SEO tools

SEOQuake: Another of the best free SEO tools

Although only available in English, SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs page audits, evaluates your internal and external links, as well as performs website comparisons to help you determine how you are performing against your competitors. 

Other features of this SEO analysis tool include keyword analysis such as keyword density, an intuitive dashboard, and an export feature that allows you to easily download and send data to people on your team. Without a doubt, a good way to improve your SEO positioning for free.

This tool will save you hours and hours of manual work, which you can invest in other more important tasks, such as developing a marketing plan for social networks.

Siteliner: The Most Complete Free SEO Analysis Tool

The 12 best free and paid SEO tools for your website

Siteliner is a free SEO tool that helps you scan your entire website for duplicate content, broken links, average page load size and speed, the number of internal links per page, and more. 

It also compares your website to the average of verified websites with this tool to help you better understand how your online store is doing. Maybe you didn’t know that Google penalizes websites that have duplicate content. So the most remarkable thing is that with free SEO tools like Siteliner, you can find and modify this type of content, making starting a profitable business possible and cheap. 

In addition, it presents the URL, words, percentage, and pages in a simple and easy way. It also allows you to identify and fix SEO optimization problems almost automatically, improving quality and value and reducing cannibalization.

It may not be the free SEO software that promises you the sky and the stars, but its simplicity is perfect. Something to be thankful for when you are learning how to create a web page.

It’s amazing that this free SEO tool offers the ability to check for duplicate levels as well as broken links and the reasons why pages were skipped (robots, noindex, etc.). 

Screaming Frog: Free SEO tools (or Seo tools, in English)

The 12 best free and paid SEO tools for your website

Screaming Frog is considered one of the best free tools for SEO online. It has a paid plan, but its free version offers you much more than you need. 

This free SEO tool informs you about duplicate content, errors to correct, incorrect redirects, and areas of improvement for link building or link building. Its SEO Spider feature was considered the best SEO tool by SEO experts.

The most remarkable thing is the speed with which you can get information from Screaming Frog; much faster than most SEO tools, making it a great free alternative to Ahrefs or SEMrush. 

You can also crawl the websites of other competitors and get an overview of their work. You can see if pages return 404 errors, find keywords, get a list of all title and H1 tags, etc. 

Imagine that you need to write some meta descriptions or that the title tags are duplicated throughout the site, or that someone accidentally did not index some pages; Screaming Frog tells you everything. What are you waiting for to try it in your eCommerce or electronic commerce?

Fat Rank: Free Plugin for SEO

The 12 best free and paid SEO tools for your website

Chrome extensions like Fat Rank allow you to easily analyze your website performance. Specifically, this free SEO tool lets you know the ranking of your keywords or keywords. 

You can add keywords to your search to find out what the ranking is per page for each keyword you optimized. If you don’t rank in the top 100 results, it will tell you that you are not ranking for that particular keyword. This information allows you to better optimize your online store for that keyword and so that you can make the necessary adjustments.

The best thing about this free SEO tool is that it may not have the best interface or offer the best web usability or user experience at the moment, but the results are extremely accurate and up-to-date. 

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